Mobile-first? It’s more like ‘mobile-only’

di redazione · 12 Aprile 2016

But, he adds, the real success will come for those who think foremost about mobile in their content planning – rather than how to adapt content for the mobile space…The FIPP Innovation World Report 2016/17 launched end of March. Get your copy here. Learn about mobile, ad formats and creativity, content innovation, micro payments, and much more.

Want more? Join John at FIPP London (10-11 May), where he will lead a series of FIPP Innovation masterclasses, using practical case studies from the new report. Join John in London.
In addition to FIPP Innovation, FIPP London includes FIPP Mobile, FIPP Tech and Worldwide Media Marketplace. See the preliminary FIPP London agenda here.