FIPP: dal mondo media le 4 storie più “calde” della settimana

The USA and China were the top publishing markets measured by revenue for the third consecutive year. These two publishing powers are followed by the three major European economies Germany, the UK and France.
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Advertisers aren’t just ‘dipping their toe’ into native advertising. They are diving in and taking publishers along for the swim with revenues expected to grow by 127 per cent in the next three years, according to a recent report on the state of native advertising. Piet van Niekerk reports.
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Mike Jeans is global head of insight at Publicitas, an independent media and marketing consultancy company that connects brands to audiences. Having recently headed up an innovative research project into the effects of different types of mobile advertising formats, we asked Mike to give us an insight into the effects of more interactive advertising versus static formats.
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In a new series, we’re profiling some of the most unique multimedia features created, developed and published by FIPP members. Our first feature describes Rodale brand Runner’s World’s first multimedia feature, “40 million steps,” which was nominated for a National Magazine award and won a MIN award in 2015.
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Fonte: FIPP 15.11.16