Dalla nostra Federazione Internazionale: Guida INNOVATION IN MAGAZINE MEDIA

Abbiamo il piacere di rendere disponibile a tutti i Soci ANES lo Special Report realizzato da FIPP (the Worldwide Magazine Media Association a cui ANES aderisce), presentato al recente Digital  Innovators’ Summit di Berlino,che offre una preziosa Guida dedicata a “Come innovare nel settore dei magazine” A QUESTO LINK

I principali temi approfonditi nel Report:

– Ad formats and creativity, from innovation, ad blocking and viewability to fraud

– Content innovation, with a microscope on media hubs and distribution models

– Micro-payments – more please

– Mobile and advertising

– small data, not just BIG data, it’s very important too

– Structured journalism – what is it?

– What’s new, what’s cool/sick/awesome/weird, including: virtual reality, podcasting (again) and just really neat advertising

– Video, video and more about video with an emphasis on cost-effective video production (i.e. not just for behemoth companies….)

Fonte: ANES/FIPP