From ‘The Professor of Mobile’ to Rising Media Stars

Participants from 24 countries have already registered for FIPP London, taking place one month from now, on 10-11 May – below we highlight just a few of the people who will be there.

FIPP London is organised by FIPP, the network for global media. It includes four channels – FIPP Mobile, FIPP Tech, FIPP Innovation and Worldwide Media Marketplace – and in addition will host the FIPP Rising Stars and FIPP Insight Awards (entry deadline is today) ceremonies.

Join us in London

Want to book a delegation? Email Claire Jones and/or Natalie Butcher.

Here are a few of the people and brands you will meet in London.

FIPP Mobile: Ross Sleight, Chief Strategy Officer, Somo

Respected far and wide for the breadth of his experience, his foresight and vision, Ross is considered by many the “Professor of Mobile”. At Somo, Ross advises global brands such as Audi, Axel Springer, Red Bull and Universal Music on how to harness the potential of mobile technologies. Ross will be at FIPP London, presenting a talk titled “Mobile is a mindset”.

Also hear from Google, Facebook, Golf Digest, Hearst, Martha Stewart Living, POPSUGAR, Quartz, The Daily Beast, The Economist, The New York Times, Time Inc. and more in our FIPP Mobile stream.

FIPP Tech: Elizabeth Bramson-Boudreau, Chief Operating Officer, MIT Technology Review

Previously with The Economist, Elizabeth now has overall operational responsibility for new and exciting programmes and product development efforts at MIT Technology Review. Not only is technology at the heart of the brand’s editorial content, but Elizabeth will also share how it forms the foundation on which new programmes and product plans are built.

Also hear from Contently, Ebner Media Group, Harvard Business Review, Hubert Burda Media, Immediate Media Co., PageFair, Textomatic, Unruly, X-Cago and more in our FIPP Tech stream.

FIPP Innovation: John Wilpers, Senior Director, Innovation Media Consulting, and Editor of FIPP’s Innovation in Media World Report

Each year, FIPP publishes the annual FIPP Innovation in Media World Report. John will be in London to host four hour-long FIPP Innovation masterclasses (one with Mandarin translation for our delegation from China), building on top media innovation case studies included in the 2016/17 World Report.

Not only will John leave you inspired, but you will also walk away with practical ideas and a checklist of how to ensure your innovations have the best chance at success. In the process you’ll have a lot of fun too. Guaranteed.

Worldwide Media Marketplace: Mike Lovell, director of investor relations, Meredith International

Allrecipes started life as a desktop brand, but today exists well and truly in a multi-platform world – very successfully so. It’s print edition boosts healthy circulation, it’s website month-to-month engagement and growth – and that’s only half the story. Mike and company will be in London, ready to meet with you to discuss Allrecipes (and other Meredith brand) partnership opportunities.

Mike will not be alone. Also meet potential partners from Axel Springer, Bonnier Publications, Burda International, Business Insider, Editoriale Domus, Future, Gloo Networks, HOLA!, IBT Media, IDEAT Editions, Imagine Publishing, IDG, Kodansha, Lovatts Media, Mondadori, Motor Presse Stuttgart, News UK, Rodale, The Daily Beast, The New York Times Syndicate, Turkuvaz Group, Vision Media Group, Women of China Media, and many, many more.

WMM is a platform dedicated to the business of “doing business”. As soon as you have registered for London, sign in and use your online diary to set up meetings at WMM with prospective partners.

FIPP Rising Stars in Media Awards: Callie Schweitzer, Editorial Director of Audience Strategy, Motto and Time at Time Inc.

Callie is one of our 3 Rising Stars in Media Award winners for 2016. The judges said of Callie’s entry: “Tapping into the current media zeitgeist of marrying data with a gap in the market, Callie clearly has a very impressive and well-developed sense for business development. Hers is an exciting innovation, of the kind that makes one look forward to the future of media.”

Callie and the other two winners, Breton Fischetti, Director of Business Development at Business Insider in the US, and Mieke Vlok, Journalist at Huisgenoot at Media24 in South Africa, will be presented with their awards at FIPP London. Meet (and celebrate!) with them there. Take a look at the full FIPP Rising Stars shortlist.

FIPP Insight Awards:

FIPP Insight Awards celebrate the best ad-focused media research from around the world. The entry deadline for the FIPP Insight Awards is today, 11 April. Get in touch with Helen Bland ( if you wish to know more, including about a set of FIPP Insight roundtable discussions at FIPP London.

I want to be part of FIPP London

FIPP London offers you the chance to pick and choose from speaking, masterclass and meeting slots to maximise the benefits you derive from attending. Sign up today to join us in London and see the preliminary agenda to begin planning your FIPP London experience.

We also have special rates for delegations of 5 or more people. Contact Claire Jones ( or Natalie Butcher ( if you would like to know more.